Carry the Moment with You.

Carry the Moment with You.

Shop Photo Keychain
HOLD THE MOMENT CLOSE

HOLD THE MOMENT CLOSE

SomethingSoft is an editorial photobooth and jewelry-inspired photo accessories store in New York City.

Built around one idea — the small, soft moments deserve to be kept. The ones with the people you love.

To HOLD, KEEP, and CARRY the soft moments in life —

the ones with the people you love, close to you every day.

Get Yours
Image

You + Them

Our Community
QUALITY AND SIMPLICITY

QUALITY AND SIMPLICITY

Every SomethingSoft keychain is made with a production partner we really trust. Jewelry-inspired silver finish. Functional locket detail. Slight variations from piece to piece are part of the charm.

CHERISH THE SMALL MOMENTS

CHERISH THE SMALL MOMENTS

The quiet ones, the soft ones —

they deserve to be kept.

WARMTH WITH STYLE

WARMTH WITH STYLE

Your jewelry should hold a memory.